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Return on influence : the revolutionary power of Klout, social scoring, and influence marketing / Mark W. Schaefer.
- Description: xviii, 215 p. : ill. ; 24 cm.
- Publisher: New York, NY : McGraw-Hill, c2012.
- ISBN: 9780071791090 (alk. paper)
- ISBN: 0071791094 (alk. paper)
Available copies
- 5 copies at NOBLE (All Libraries).
Current holds
0 current holds with 5 total copies.
| Library | Location | Call Number | Status | Due Date |
|---|---|---|---|---|
| Endicott College | General Collection | HM 742 .S33 2012 (Text to phone) | Available | - |
| Gloucester | Adult Nonfiction | 658.872/Schaefer (Text to phone) | Available | - |
| Salem | Adult Non-Fiction | 658.872/SCHAEFER (Text to phone) | Available | - |
| Salem State University | New Books | HM742.S33 2012 (Text to phone) | Available | - |
| Stoneham | Adult Nonfiction Mezzanine | 658.8 SCH (Text to phone) | Available | - |
| Contents: | Introduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements. |
Search for related items by subject
| Subject: |
Online social networks. Social media > Marketing. Social influence. |
Link to this record:
http://catalog.noblenet.org/eg/opac/record/3178726