Return on influence : the revolutionary power of Klout, social scoring, and influence marketing / Mark W. Schaefer.

Schaefer, Mark. (Author).

  • ISBN: 9780071791090 (alk. paper)
  • ISBN: 0071791094 (alk. paper)
  • Description: xviii, 215 p. : ill. ; 24 cm.
  • Publisher: New York, NY : McGraw-Hill, c2012.

Available copies

  • 5 copies at NOBLE (All Libraries).

Current holds

0 current holds with 5 total copies.

Library Location Call Number Status Due Date
Endicott College General Collection HM 742 .S33 2012 (Text to phone) Available -
Gloucester Adult Nonfiction 658.872/Schaefer (Text to phone) Available -
Salem Adult Non-Fiction 658.872/SCHAEFER (Text to phone) Available -
Salem State University Stacks HM742.S33 2012 (Text to phone) Available -
Stoneham Adult Nonfiction Mezzanine 658.8 SCH (Text to phone) Available -

Content descriptions

Bibliography, etc. Note: Includes bibliographical references (p.197-201)and index.
Contents Note: Introduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements.
Subject: Online social networks.
Social media > Marketing.
Social influence.