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Subliminal : how your unconscious mind rules your behavior / Leonard Mlodinow.

Book Book (c2012.)
Description: viii, 260 p. : ill. ; 25 cm.
Publisher: New York : Pantheon Books, c2012.
12 of 13 copies available at NOBLE (All Libraries).
0 current holds with 13 total copies.
Library Location Call Number Status Due Date
Beverly Main Adult Nonfiction BF 315 .M56 2012 (Text to Phone) Available -
Bunker Hill Community College Stacks BF315 .M56 2012 (Text to Phone) Available -
Danvers Adult Nonfiction BF 315 M56 2012 (Text to Phone) Available -
Endicott College General Collection BF 315 .M56 2012 (Text to Phone) Available -
Gloucester Adult Nonfiction 154.2/Mlodinow (Text to Phone) Available -
Melrose Nonfiction (Second Floor) 154.2 Mlodinow (Text to Phone) Available -
North Shore - Danvers Campus Stacks BF 315 .M56 2012 (Text to Phone) Available -
Peabody Main Adult Nonfiction BF 315 .M56 2012 (Text to Phone) Available -
Reading Adult Nonfiction 154.2 MLO (Text to Phone) Long Overdue 07/22/2015
Reading Adult Bestseller BESTSELLER DISPLAY NF (Text to Phone) Available -
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  • ISBN: 9780307378217 (hardcover) :
  • ISBN: 0307378217 (hardcover) :
  • Edition: 1st ed.
Bibliography, etc.: Includes bibliographical references (p. [223]-247) and index.
Contents: The Two-Tiered Brain. The new unconscious ; Senses plus mind equals reality ; Remembering and forgetting ; The importance of being social. -- The Social Unconscious. Reading people ; Judging people by their covers ; Sorting people and things ; In-groups and out-groups ; Feelings ; Self.
Summary: In this book the author of The Drunkard's Walk and coauthor of The Grand Design (with Stephen Hawking), gives us an examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events. Your preference in politicians, the amount you tip your waiter, all judgments and perceptions reflect the workings of our mind on two levels: the conscious, of which we are aware, and the unconscious, which is hidden from us. The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live. Employing accessible explanations of the most obscure scientific subjects, the author takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.
Citation: Mlodinow, Leonard. "Subliminal : how your unconscious mind rules your behavior." New York : Pantheon Books, 2012.

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