Subliminal : how your unconscious mind rules your behavior / Leonard Mlodinow.
- ISBN: 9780307378217 (hardcover) :
- ISBN: 0307378217 (hardcover) :
- Description: viii, 260 p. : ill. ; 25 cm.
- Edition: 1st ed.
- Publisher: New York : Pantheon Books, c2012.
- 10 copies at NOBLE (All Libraries).
0 current holds with 13 total copies.
|Library||Location||Call Number||Status||Due Date|
|Beverly Main||Adult Nonfiction||BF 315 .M56 2012 (Text to phone)||Checked out||09/05/2014|
|Bunker Hill Community College||Stacks||BF315 .M56 2012 (Text to phone)||Available||-|
|Danvers||Adult Nonfiction||BF 315 M56 2012 (Text to phone)||Available||-|
|Endicott College||General Collection||BF 315 .M56 2012 (Text to phone)||Available||-|
|Gloucester||Adult Nonfiction||154.2/Mlodinow (Text to phone)||Available||-|
|Melrose||Nonfiction (Second Floor)||154.2 Mlodinow (Text to phone)||Available||-|
|North Shore - Danvers Campus||Stacks||BF 315 .M56 2012 (Text to phone)||Available||-|
|Peabody Main||Adult Nonfiction||BF 315 .M56 2012 (Text to phone)||Available||-|
|Phillips OWHL||Stacks 4||154.2 M45S (Text to phone)||Available||-|
|Reading||Adult Nonfiction||154.2 MLO (Text to phone)||Checked out||08/18/2014|
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|Bibliography, etc. Note:|| Includes bibliographical references (p. -247) and index.
|Contents Note:|| The Two-Tiered Brain. The new unconscious ; Senses plus mind equals reality ; Remembering and forgetting ; The importance of being social. -- The Social Unconscious. Reading people ; Judging people by their covers ; Sorting people and things ; In-groups and out-groups ; Feelings ; Self.
|Summary:|| In this book the author of The Drunkard's Walk and coauthor of The Grand Design (with Stephen Hawking), gives us an examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events. Your preference in politicians, the amount you tip your waiter, all judgments and perceptions reflect the workings of our mind on two levels: the conscious, of which we are aware, and the unconscious, which is hidden from us. The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live. Employing accessible explanations of the most obscure scientific subjects, the author takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.
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