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The power of habit : why we do what we do in life and business / Charles Duhigg.

Duhigg, Charles. (Author).
Book Book (c2012.)
Description: xx, 371 p. : ill. ; 25 cm.
Publisher: New York : Random House, c2012.
14 of 22 copies available at NOBLE (All Libraries).
3 current holds with 22 total copies.
Library Location Call Number Status Due Date
Beverly Main Adult Nonfiction BF 335 .D76 2012 (Text to Phone) Available -
Beverly Main Adult Nonfiction BF 335 .D76 2012 (Text to Phone) Available -
Danvers Adult Nonfiction (3rd Floor) BF 335 D75 2012 (Text to Phone) Available -
Endicott College General Collection BF 335 .D78 2012 (Text to Phone) Available -
Everett - Parlin Memorial Adult Nonfiction 158.1/D871p (Text to Phone) Available -
Gloucester Adult Nonfiction 158.1/Duhigg (Text to Phone) Checked out 05/19/2018
Lynnfield Adult Nonfiction BF 335 .D76 2012 (Text to Phone) Checked out 06/02/2018
Marblehead Adult Nonfiction 158.1 DUHIGG 2012 (Text to Phone) Available -
Melrose Nonfiction (Second Floor) 158.1 Duhigg (Text to Phone) Checked out 06/07/2018
North Shore - Danvers Campus Stacks BF 335 .D78 2012 (Text to Phone) Available -
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  • ISBN: 9781400069286 (hardcover) :
  • ISBN: 1400069289 (hardcover) :
  • Edition: 1st ed.
Bibliography, etc.: Includes bibliographical references (p. [291]-353) and index.
Contents: The habit cure -- The Habits of Individuals. The habit loop: how habits work ; The craving brain: how to create new habits ; The golden rule of habit change: why transformation occurs. -- The Habits of Successful Organizations. Keystone habits, or The ballad of Paul O'Neill: which habits matter most ; Starbucks and the habit of success: when willpower becomes automatic ; The power of a crisis: how leaders create habits through accident and design ; How Target knows what you want before you do: when companies predict (and manipulate) habits. -- The Habits of Societies. Saddleback Church and the Montgomery Bus Boycott: how movements happen ; The neurology of free will : are we responsible for our habits? -- A reader's guide to using these ideas.
Summary: A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Proctor & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, which is on track to be on of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern, and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year. An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees, how they approach worker safety, and soon the firm, Alcoa, becomes the top performer in the Dow Jones. What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits. In this book the author, a New York Times business reporter takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With intelligence and an ability to distill vast amounts of information into engrossing narratives, he brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Proctor & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals to see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death. At its core, this work contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits are not destiny; the author maintains that by harnessing this new science, we can transform our business, our communities, and our lives.
Citation: Duhigg, Charles. "The power of habit : why we do what we do in life and business." New York : Random House, 2012.

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